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Complex Content

I specialise in converting complex regulatory warnings into clear, engaging social media and short‑form video content that people actually act on. My process is fast and structured: distil the core risk and consumer takeaway, identify the 2–3 red flags that matter most, then tailor platform‑specific copy and visuals (Reels, carousels, LinkedIn) with accessible language, alt‑text, captions and CTAs to the warning page or FSPR. I collaborate with Regulatory Services for accuracy, Legal for wording, and Māori language advisors where appropriate to produce bilingual posts. This approach has delivered strong outcomes—turning time‑sensitive warnings (e.g., deepfakes, WhatsApp pump‑and‑dump, recovery scams, fake crypto platforms) into content that educates, prevents harm, and drives people to report or verify before they invest.

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